7 Reasons Why People Unsubscribe from Email List
It is exciting to watch as people opt-in (subscribe) to receive the material when I create a new offer. I take great effort to make sure the information I provide is top notch! And, with every new subscriber I am pleased because I know I have helped one more person. Then, a notification comes. Someone has unsubscribed from my list.
I mean really!
What the hell happened? THEY requested to be placed on your email list right? So, after going thought the process of opting in, why would they unsubscribe?
Well, the truth is you may be doing something wrong!
And, today, I outline Seven Reasons Why People Unsubscribe from Email List.
Top Reasons Why People Unsubscribe From Email List
As you read this article, consider YOUR OWN email experience! You are a marketer. How many email list have YOU subscribed to? If you’re like me, sometimes when I wake up and begin work, I have over 40 emails waiting in the inbox for me. Is it the same for you? You realize you don’t have time to go through each and every one. So you have to decide. Which are important and which list you can unsubscribe to.
Today, you will discover why people sign up for your email list only to unsubscribe from emails you send them!
#1 – They Were Only Interested in Your Free Gift
The first reason why people unsubscribe from email list is they were only interested in your free offer. If this is the reason they have unsubscribed, then good riddance. Usually, these individuals have fallen into the “Free Trap”. They try and build their business with free products and information. And, they are not interested in anything but “free”. You should be glad to see these people go. They are not an ideal lead anyway.
#2 – They Don’t See Your Emails as a Priority
Then there are the Looky-Loo’s. Some people opt-in to your free offer and never open the email! This confused me at first. But, after considering the A.D.D. world of the internet, I began to understand. People’s attention span is VERY short online. What they considered important just moments ago becomes irreverent the next.
Don’t let these “unsubscribers” bother you. If their attention span is that short, they are most likely not a fit for your products or services anyway.
#3 – They receive too many emails
The third reason why people unsubscribe is overwhelm. As mentioned above, sometimes I have 40(+) emails waiting for me when I wake up. Closely connected to the second reason, if the person has signed up to to many email list, they will click through and delete or unsubscribe simply to save time.
#4 – Your Opt-in Form was Deceiving
Have you ever signed up to a webinar that made promises only to discover it didn’t deliver? Have you been promised the answer is “Right On The Next Page” only to be discouraged?
To many times I have opt-ed into an offer only to see it was filled with deception! “Learn to Generate 100,000 visitors a month to your site!” If you promise a result YOU MUST MEET THE SUBSCRIBERS EXPECTATIONS or they will unsubscribe!
#5 – They Don´t Know You
Establishing the Know, Like and Trust factor is essential to your online success. This could be a problem if you purchase email list. Your subscriber doesn’t know you! You added their email without permission. And, when an email from you appears in their inbox, it is not opened or deleted right away!
Before you can hope to have a successful email marketing campaign, the subscriber must first get to know your content! Building your blog following, posting to Social Media Sites and syndication are ways to get the word out. If you need more help in this area, set up a coaching call with me and we can see where your at and how you can best achieve your goals.
#6 – Your Content Isn’t Relevant to What They Signed Up For
Another MAJOR reason why people unsubscribe is irrelevant emails. If you hope to have a successful email marketing campaign “Keep your emails relevant!”
I see a lot of marketers make a mistake here. Many simply let their new leads go to a generic “List”. Don’t let this be the case with you! It only takes a moment to create a new list in your autoresponder. Another couple of minutes to type out a welcome email and present the link to your free offer!
#7 – You’re always trying to promote something
We all want to make money. I get that. And, people LOVE to buy. But, they HATE being sold to! Understand there is a process at work here. An individual has searched online for a solution to a problem. They have found your content useful. They notice your offer for more information. And, provide their contact information.
This is the moment of truth!
Now is not the time to pitch your offer!
It is the stage to begin building a realationship with your new lead. Send them a welcome message introducing yourself. Let them know you are there to help them further if they so desire. And, send the requested information.
After you have learned the Basics of Email Marketing, it will be a very profitable venture. You will work hard sometimes to get new leads. Take care to understand why people unsubscribe from email list so your work is not in vain.
Bubbie is a Leader Partner in the world’s largest Lead Generation Platform on the planet! He is the author of 5 ebooks and specializes in email marketing and lead generation. Check Out His FREE 10 Day Email Marketing Course HERE
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