Email Marketing Basics – Understanding Your Inbox

Email Marketing Basics - Understanding Your Inbox

     We have all heard the saying. “The money is in the list!” And, it stands to reason because email marketing has the highest ROI than any other method of marketing!  And, high open and click through rates increase your profits. In fact, you can not have a successful business if your email open rates or click through rates are to low.

     You may have heard, the average email open rate is between 15% and 25% for marketing emails.  What does that mean? 

      Well if you pay close attention to the numbers, this means only 15-25 people per 100 will even read your messages.

But, is there a way to increase the “average”?


     Your first step is to study your email inbox. Today, we take a closer look at three aspects that have caused me to have an open rate of 50, 60 and even 70 percent open rates!  The From Line, The Subject Line and the Email Snippet.

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