Simple Strategies to Increase Email Click Through Rate

(If you have not subscribed to this FREE Email Marketing Course, do so now!)

Welcome to your Seventh Lesson in Email Marketing.

     Today will will be talking about Email Click Thorough Rates.

You should know, there are three aspects of Email marketing you should be aware of:
  1. The Open Rate;
  2. The Click Through Rate;
  3. And, the Sale.

 

      We covered email open rates pretty extensively in The REAL Reason for High/Low Email Open Rates.  So we can save some time.  But, it’s important to mention again, statistics show the average open rate of emails is a mere 10-12 percent. Then, the next important aspect is the click through rate.

email click through rates     They are really simple to understand.  Someone got your email with a link to your blog or website.  Did they click it?  How many people receive the email divided by the number of people who clicked the link inside the email is called the “Click Through Rate.”  And, industry standards show, only 1 in every 10 recipients actually click through.

 
     Here it is by the numbers:
  • 100 people are on your list and you email them:
  • You should only expect 10 of your subscribers to open your email.
  • Then, after opening your email, only ONE out of the ten (statistically) will click through and visit your site or offer!

     While open rates show us who was curious about our content. An Emails Click Through Rate determines just how interested a prospect is in our material.  But, only one in one hundred people will click the link provided in your email!

       This means that only about 1 in 100 people will open your emails and click through to your offer. So, it is VERY IMPORTANT to make following your links in your emails as easy as possible!


An Experience in Email Marketing

     Permission Based Marketing is the most effective way to build your list. Anyone signing up for additional information has to request to receive it.  However, I encountered an odd statistic when I began email marketing.  
     Initial open rates for Introduction Letters only received about 70% open rates (still an amazing accomplishment!).  I went on a mission to discover WHY!  If someone opted-into an offer for more information, did 30% never open the original email?  The answer shocked me!
 
     A study reveals that people now generally lose focus after only about eight seconds.
EIGHT SECONDS!
     So you have to move fast to convince your readers to open the email, read it and click through to your content waiting for them.
      Here is where you are at:
  • Someone has showed interest in learning more from you;
  • They opt-in to receive more information;
  • They receive your follow-up email;
  • You now have 8 SECONDS to convince them to open your email, read it and click through!
 So, what can you do?

Tips to Increase Email Click Through Rates

     The whole point sending an email is to have individuals click the link inside and go to our content or offer.  Each link in the email is called a “call-to-action”.  Call-to-actions are phrases that instruct the individual reading it to take action.  And, they are so important, yet few take the time to really understand their function.
 

Frustrated You're Not Getting the Results You Need?

 Learn Secrets ALL the Top Network Marketers Use To:

  • Increase Email Open Rates
  • Increase Conversions Through Higher Click Through Rates
  • Produce Fortunes Through Email Marketing
 
     Before haphazardly writing a call-to-action ask yourself these two questions:
  • What will clicking the link accomplish?

       This is the “What’s in it for me?” call-to-action. An excellent example of this is “Read how to…”  This call-to-action let’s the reader know EXACTLY what will happen if they click the link.  They will “Read how to…”  There is no deception; no mystery.  If your reader clicks this call to action they are going to read how to accomplish a task.

  • What is the reader’s motivation for clicking the link?
      Scarcity invokes fear.   This is why it works so well in a motivational call-to-actions.  No one likes to be left out. “Reserve Your Seat Now!” works better than “Sign-up” or “Submit”.  Sign-up or Submit gives the impression the reader can do it at anytime. But, Reserve Your Seat Now implies seating is limited and the reader needs to apply NOW.

Conclusion

     Goodness!  Sometimes in my writings I feel like Stephen King.  I think I have to explain every little detail (LOL).  But, I’m sure you get the point by now.   If you can answer the two questions above concisely and clearly, you’ll have a quality Call-to-Action.

     Remember, before you just throw in a call-to-action in your emails, give them some thought.  What do you want them to do?  Why would they want to click on the link?  And, educate yourself more!

     In case you are not aware, this is the seventh installment of a 10 Day Email Marketing Series.  Most email recipients will not click the link in an email lowering your click through rates.  

Frustrated You're Not Getting the Results You Need?

 Learn Secrets ALL the Top Network Marketers Use To:

  • Increase Email Open Rates
  • Increase Conversions Through Higher Click Through Rates
  • Produce Fortunes Through Email Marketing

 
***********************************************************
 
     Well, we are beginning to wind down our email course. I hope you have enjoyed it as much as I have preparing it for you.  Tomorrow (Lesson  8) where we will focus on Three Tips to Creating an Effective Email Marketing Campaign.  See you there!
 
Your friend and Mentor,
-Bubbie Gunter A.A.C.M.

Frustrated You're Not Getting the Results You Need?

 Learn Secrets ALL the Top Network Marketers Use To:

  • Increase Email Open Rates
  • Increase Conversions Through Higher Click Through Rates
  • Produce Fortunes Through Email Marketing

4 thoughts on “Simple Strategies to Increase Email Click Through Rates

  1. Hi 😎Bubbie Gunter😎,

    I saw you tweets about home business strategies and thought I’d check out your website. I really like it. Looks like 😎Bubbie Gunter😎 has come a long way!

    Learning to build an email mailing list like you share is so important too. People should really sign up for your 10 Day Email Marketing Course. It’s FANTASTIC

    Good job on the social buttons, social media sharing is so powerful for ranking these days.

    Keep making great stuff!

  2. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive. Was thinking about starting using analytics. Do you recommend it?
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should change: http://janzac.com/
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal: http://janzac.com/how-to-earn-money-with-futurenet-and-futureadpro/ )

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    P.S.
    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Regards
    Jan Zac

    1. Hi Jan… nice to connect. Glad you found value in this post. For ways you can promote your website for free, try blog syndication sites like I list in How to Promote a Blog: Two Incredibly Easy Methods. I now have a reach of over 14 Million people from Triberr and get about 75 shares a day from both of the sites I listed in that article.
      Again, good to connect.
      P.S. You have already left your website link…that is why I use Comment Luv. It helps encourage others to comment and they get to leave a link to their content as well.
      – Bubbie –

  3. Hi 😎Bubbie Gunter😎,

    I saw your tweet about seo and i recommend you to come to my website! You will love it! You can find Plugins for WordPress for only 2-3 bucks. JvZoo Products for 4-9 bucks… Trust me! Its the heaven for any website owner!!
    Please visit us and that your conclusion 😀

    https://goo.gl/EcEwTW or netafiliados. com

    Keep making great stuff!

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