4 Crucial Things You Need to Know When Building Your List
Permission Based Marketing Strategies For Beginners
Glad to be back!
Today is your forth lesson. And, we will be reviewing:
Online marketing has exploded in the past few years.
As more internet based business begin, the need to develop and refine your marketing skills and knowledge is essential. But, with more and more marketing strategies being developed to cope with the changing face of business in the business world, what can you do? You go with a winning strategy that’s what!
Opt-In Email Marketing, also known as…
Permission Based Marketing
Permission Based Marketing requires a willing visitor to receive more of your content. This content usually takes the form of newsletters, catalogs and promotional mailing via e-mail.
The more subscribers on your “list”, the more chances there is to encourage sales. To do this, you must build a list of all those who want to receive additional material from you!
By using Permission Based Marketing, your list is made up of highly targeted individuals. They already have shown an interest in your content. And, sales will not be hard.
Building your list in this manner will be easy!
Once you have put together your free report (as discussed in Lesson Two) and posted them on your blog, you can begin collecting names and addresses of interested individuals. With a bit of patience and implementing strategies you learn here in the 10 Day Email Course, you will Become a List Building Monster!
There are many sources and articles on the internet available for you to read and follow to build your list. So many in fact, an individual can suffer from information overload! But, no matter how diverse the methods are you should remember, there are only a handful of CRUCIAL things you need to know when building your list.
Four Permission Based Marketing Strategies
When advertising a free report or offer you will need an opt-in form to gather contact information. A good web form for your opt-in list is not hard to make. Just write a simple, short statement about WHY someone would want more information on that topic. And for contact information, you should ask for:
- The person’s name;
- An email address;
- And, VERY IMPORTANT – you should add a field labeled:
- If you would like to receive a FREE 30 Minute Coaching Call Please Provide a Number!
This last point is crucial!
My Opt-in rate increased over 30% after I started added this field.
Someone looking for help will be relieved you are willing to reach out to them. After they provide their contact information, the information will automatically be sent to your autoresponder. As more people sign up, your list will grow.
For a short video training on adding a Web Form to your blog
You should TAKE GREAT CARE to make your free report or offer the absolute best it can be!
Your offer should entice your visitors to subscribe to gain more useful information for what they were searching for.
Fail to do this, and you may never see them again!
Once a visitor gives you their contact information, this will be the second exposure to your content. If the report or offer meets their expectation, when they receive a follow-up email, they will be excited you contacted them!
Their initial exposure to your free offer will be the NUMBER ONE CAUSE OF FUTURE OPEN RATES when they see your name!
As mentioned in the second tip, make your offer VERY, VERY impressive!
- It will need to be well written;
- Keep in mind, your visitors have found your blog post usually from searching a particular topic. Therefore, it is imperative you keep your offer and future correspondence congruent with your blog post theme by creating a list for each offer.
To learn how you can get DOZENS of free offers to use as Lead Magnets CLICK HERE
Each email in your series must have a distinct purpose. And, each subsequent email has to move the potential customer deeper into your sales funnel.
Your overall goal should be:
Building trust in YOUR CONTENT! As this trust grows, they will want to purchase a product when you recommend it.
You are establishing a relationship so they trust your recommendations, purchase your products or hire you for a service such as coaching.
Your Friend and Mentor