Law of Reciprocity
Jesus shared a parable with His Disciples about the importance of sowing seed upon good, fertal ground. Now, of course Jesus wasn’t talking about getting Facebook “Likes” for your business page. His teaching was spiritual. But, the law of reciprocity holds true for the Network Marketer as well.
Today, we discuss Reciprocity:
- What it is;
- Why it is so important; and,
- How without it your business CAN NOT grow!
What is The Law of Reciprocity?
The Law of Reciprocity dictates that you wish to receive an action from someone as a result of what you have done for them. It’s considered by many to be one of the most powerful forces which drives human behavior. We have all heard of it. “If you scratch my back, I will scratch yours!” “Do onto others as you would have them do onto you.” And, many more sagic quotes .
But basically, it states:
“I did something nice for you; Please do something nice for me in return.”
Reciprocity on Social Media
Every marketer knows. It can take years to establish your business reputation online. However, by using reciprocity they also know they can grow their page faster! We see it in action everyday on Facebook! Post are published continuously requesting someone to “Like” their page. And, in return, they will like yours. In other words:
Do something to help grow MY page and in return I will help YOU grow YOURS.
This works for a moment. Because Facebook is aware of “Like for Like” campaigns and will delete the bogus “Like” from your page. BUT, if you want to REALLY grow your page, you need to realize how to use Reciprocity to your advantage on Facebook.
As an experienced marketer, I would suggest you build unique Facebook List. The people you add to this list are prospective leads. You will want to like, comment and share their post!
We see the Law of Reciprocity in action on Twitter too. “Follow Me…and I will Follow You” It is how audiences are built. It’s how relationships are formed. And, it is why many can call Twitter Marketing a success.
Reciprocity: The Secret Ingredient in Network Marketing! Check out Today's Post on how to be successful using #Reciprocity to build your home business #workwithbubbie Click To Tweet
Network Marketing, especially for bloggers, is driven by reciprocity. It is the one element most marketers miss. Why? Because they bring a sense of selfishness to their business. They want people to read their material, share their post or follow them. But, they never share, like or follow anyone but the “gurus.” Extend courtesy, kindness, and respect to everyone.
If you are a Social Media Marketer, practice reciprocity everyday! From experience I learned, it is the secret ingredient to success. Even when favors are small, they collect gradually as you develop trust and establish a history of what to anticipate from your new friend.