The Law ReciprocityLaw of Reciprocity

Jesus shared a parable with His Disciples about the importance of sowing seed upon good, fertal ground.  Now, of course Jesus wasn’t talking about getting Facebook “Likes” for your business page.  His teaching was spiritual. But, the law of reciprocity holds true for the Network Marketer as well.

Today, we discuss Reciprocity:

  • What it is;
  • Why it is so important; and,
  • How without it your business CAN NOT grow!  

What is The Law of Reciprocity?

The Law of Reciprocity dictates that you wish to receive an action from someone as a result of what you have done for them. It’s considered by many to be one of the most powerful forces which drives human behavior.  We have all heard of it.  “If you scratch my back, I will scratch yours!”  “Do onto others as you would have them do onto you.”  And, many more sagic quotes .

But basically, it states:

“I did something nice for you;  Please do something nice for me in return.”

Reciprocity on Social Media

Facebook Like for Like     Every marketer knows.  It can take years to establish your business reputation online.  However, by using reciprocity they also know they can grow their page faster!  We see it in action everyday on Facebook! Post are published continuously requesting someone to “Like” their page.  And, in return, they will like yours.  In other words:

Do something to help grow MY page and in return I will help YOU grow YOURS.

This works for a moment.  Because Facebook is aware of “Like for Like” campaigns and will delete the bogus “Like” from your page.  BUT, if you want to REALLY grow your page, you need to realize how to use Reciprocity to your advantage on Facebook.

As an experienced marketer, I would suggest you build unique Facebook List.  The people you add to this list are prospective leads.  You will want to like, comment and share their post!

We see the Law of Reciprocity in action on Twitter too.  “Follow Me…and I will Follow You”  It is how audiences are built.  It’s how relationships are formed.  And, it is why many can call Twitter Marketing a success.

Reciprocity: The Secret Ingredient in Network Marketing! Check out Today's Post on how to be successful using #Reciprocity to build your home business #workwithbubbie Click To Tweet


Network Marketing, especially for bloggers, is driven by reciprocity.  It is the one element most marketers miss.  Why?  Because they bring a sense of selfishness to their business.  They want people to read their material, share their post or follow them.  But, they never share, like or follow anyone but the “gurus.”  Extend courtesy, kindness, and respect to everyone.

If you are a Social Media Marketer, practice reciprocity everyday!  From experience I learned, it is the secret ingredient to success.  Even when favors are small, they collect gradually as you develop trust and establish a history of what to anticipate from your new friend.

Your friend and Mentor,
-Bubbie Gunter A.A.C.M.

8 thoughts on “The Law of Reciprocity: The Secret Ingredient in Network Marketing

    1. Thanks Johanna for your warm thoughts. Yes, Reciprocity is the #1 page engagement strategy. But, you have to come from the heart with the shares and comments. And yes, I truly believe the the Law of Reciprocity! Have a great day and a wonderful future. Message ME if you have any problems or questions

  1. One fundamental reality of the Law of Reciprocity is it must be giving without the expectation of a return. While it may seem a bit counter-intuitive, it does come down to “as you give so shall you receive.” If you (the general you) give with expectations, then there will always be strings attached to things you receive.

    1. Great point Tim! Freely give, like, share, and follow no strings attached. Then, we are not disappointed when the other person doesn’t perform the way we expected. Here is an example of what I mean: I visit Koffee-O-Matic and read a post I believe will help me become a better marketer. After reading and gaining the knowledge I hoped for, I leave a comment telling the author how much I appreciated his time and effort to answer a question I had. But, the motivating factor is my response to the author. I am not hoping they follow me or visit me. I just want to say thank you!

  2. Great message and training here Bubbie, I like to give without expecting anything in return. When you give freely, it does come back to you. If you focus on just helping people, putting their needs first and solving more problems, then money will never be an issue.

    1. Thanks Dereco. You were the one who taught me that the road to success can only be attained by helping as many people as you can reach!! I now have a potential reach of over 14 MILLION people because I share and hope for nothing in return!

  3. Give freely receive easily Bubbie. I love this message! I intend to give freely wherever I am; commenting, on social media, through forums, Quora. The more you fall in love with helping folks the more success you see over the long haul. Thanks for the rocking share dude.


    1. Hey Ryan,
      Glad you liked the article. You defiantly have a grasp on what it takes to succeed. I believe it was Dale Carginie that said, “You can have whatever it is you want, as long as you help enough people get what they want.” In other words, to ensure success, help others obtain it!
      P.S. I love Quora also. Let’s exchange Info 🙂
      Message Me HERE

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