How to Use Twitter Cards to Grow Your Blog and Business
In the video below, I share how a company tweeted a promotion they were running. It was a beautifully crafted Tweet and copy for the image was great. But, their campaign fell short when they used the Ol Fashion method and just “Tweeted” their message out! What you are about to read is going to EXPLODE your Twitter Marketing. Here’s why Using a Twitter Card would have been more effective…
Tweet Images vs Twitter Cards Images
More studies than I would like to count has been conducted on what ranked higher: Tweets with images or Tweets without images. Which of the two helped to increase engagement to the tweet. After running my own split test I discovered: The average impression for tweets without images were 1,830. Tweets WITH images ranked an amazing 4,685!
This meant that Tweets WITH images during my test outperformed Tweets without by a staggering 115%. TWICE as many people saw the tweet with images then the Tweet without them.
The Difference Between a “Tweet” Image and a Twitter Cards Image
The difference between a “Tweet” with and Image and a Twitter Card is vast. When you click an image in a Tweet, it expands and provides details of the image.
There are no fireworks. There are no brass bands playing. Why? Because, if you are a marketer of ANY kind, the goal isn’t to get them to EXPAND the image. It is to get them to your site! It doesn’t matter if it’s a Capture Page, your Blog, your company page. The overall goal is to make it as easy as possible to get your audience to its final destination.
Enter Twitter Lead Generation Cards
It’s a whole new ball game with Twitter Cards however. Twitter Cards turn the whole image into a clickable link! When an individual clicks the image, they are immediately taken to your company’s website, your capture pages, and a thousand other Twitter Lead Generating ideas you could possibly think of.
The important thing to remember is that when individuals click the image in your Twitter Card, they are taken right then to your desired destination. They were created to help drive traffic to your websites or blogs.
The creation of Twitter Cards added enhanced experiences that regular ol’ Tweets didn’t give. They increased a websites traffic DRAMATICALLY vs simply clicking the Tweets image.
In the video below, I walk you step-by-step through the process.
(P.S. You will have to sign up for the Twitter Ads Account first – but it’s free)
Twitter Card Image Size
The perfect Twitter Card image size is 1200 x 600. If you use Canva to create your images, you know how easy this step is. You just click on “Use Custom Dimensions” and place 1200 x 600 in the details needed. It really is simple and you don’t want Twitter to make the cuts because you don’t KNOW what your audience will see. So, take the time and do it right!Blog Post - How to Use Twitter Cards to Grow Your Blog Traffic and Business #TwitterCard #TwitterMarketing #AskBubbie Click To Tweet
As a good practice, I always make ALL of my Blog Post a Twitter Card. This is so that when the featured image is clicked, they are taken directly to that blog post! It’s a simple one click and access to the material they were curious about!
Bubbie is a Leader Partner in the largest lead generation platform on the planet. He is currently a Professor at Branding YOUniversity, where he helps business owners brand themselves on line.
He is the author of five eBooks including “Facebook on Fire: The Five Pillars of Facebook Marketing. And, spent the last five years helping home business owners learn to brand themselves, generate leads, make sales.
Message Bubbie with any questions you may have…