- 1 Seven Deadly Blog Commenting Mistakes You Can’t Afford to Make
- 1.1 # 1 – Not Taking the Time to Read the Whole Article Before Blog Commenting
- 1.2 # 2 – Not Taking the Time to Read the Other Blog Comments
- 1.3 # 3 – Not Adding Value
- 1.4 # 4 – Not Sticking to the Topic
- 1.5 # 5 – Not Promoting Yourself
- 1.6 # 6 – Not Wanting to Get Personal
- 1.7 Conclusion
- 1.8 LEARN TO GENERATE UNLIMITED LEADS!
- 1.9 Subscribe Right NOW!
Seven Deadly Blog Commenting Mistakes You Can’t Afford to Make
From the beginning you should know, blog commenting is an Art. And, blog commenting mistakes are made by both the newbie and advanced marketers.
It is the beginning of establishing the know, like and trust factor. And, it is VERY important in establishing your authority online.
Is it that important?
A great blog comment can set you apart from the crowd. A bad one will make you look spammy or worse yet like you didn’t know what you were talking about!
I have literary built blog and the traffic it receives mostly through blog commenting, forum marketing and Q & A sites. I have had many successes. And, I had my share of failures.
But most importantly, I learned not to make these Five Blog Commenting Mistakes!
# 1 – Not Taking the Time to Read the Whole Article Before Blog Commenting
As explained above, blog commenting is something you should take VERY serious.
And, the sin of all blog commenting sins is not taking the time to read the whole article before commenting.
Here’s some friendly advice.
Don’t be a skimmer!
Skimmers are those who don’t understand the heart of blog commenting. Usually, they skip all the way to the end of the post to be sure they will be able to leave their link before SKIMMING the article for its high points.
I would know. I once was a skimmer too.
Everyday, I would search for high industry blogs, skim the article and leave a less than desirable comment.
I was in a hurry. There were other task to perform. I had to rush if I was going to get them all done.
Ever been there?
Well, I found a solution. When I sit down to begin my work, I consider everything I have to get done.
- Begin a new blog report;
- Do keyword research;
- Research my topic in Q & A sites and take notes;
- Leave at least one comment.
I learned a mindset that says: I am doing research on my next topic ANYWAY.
If I take a note I feel is important to my article. I take a moment and thank the author and leave a friendly comment.
Skimming an article then leaving a shabby comment will work. But, it will have little if any SEO value. If you want to REALLY soar your SEO position, then realize your comments are content. And, you will never skim again.
# 2 – Not Taking the Time to Read the Other Blog Comments
In one of my guest post, I discuss how most ‘guru’s’ tell you you need to be one of the first to comment on a new blog post. Their reasoning is simple. “Comment first”, they say, “and you have a better chance of those commenting after you seeing your thoughts.
The problem I have with this approach is. It implies you are “searching” for a blog to comment on. Here’s what I mean:
In doing the research for this article I ran my keyword through Google. I found the “related” keywords and was shocked to find:
- How to do blog commenting for SEO;
- Blog commenting for back links;
- How to find blog commenting sites.
Here’s where the problem came in.
You SHOULD NOT be blog commenting for SEO purposes (more later).
Blog commenting for back links is not necessary wrong if done correctly.
And, if you followed my Five Incredibly Useful Blog Commenting Tips then you know WHERE to find good, quality blogs to comment on.
The Power of Replying
Let’s say, you find yourself on a blog post while you were researching your next topic. You found the article interesting and want to leave your thoughts.
As you reach the bottom, you see about two dozen other comments before you.
A PERFECT OPPORTUNITY HAS PRESENTED ITSELF!
Now, you get to harness the Power of Replying.
The Power of Replying refers to the speed in which you can become an “authority” by commenting and replying to other comments.
When you ignore other comments, you miss releasing the Power of Replying.
- Read the other comments.
- Observe the author’s reply.
- And, join the conversation!
If this approach is taken, then blog commenting won’t become a task. It becomes a pleasure. And, you will become excited to join the blog commenting community.
# 3 – Not Adding Value
Even if you don’t care if you commit a couple of blog commenting mistakes, you better pay close attention to this one. Not leaving a high quality, value based comment can kill your networking abilities.
Remember, in the beginning of this article I stated blog commenting was an art?
Well here’s where it comes into play!
But, don’t worry. It is a skill both easy and fun to learn how to do correctly.
In “3 Magical Tricks to Use When Blog Commenting” I explain how your blog comments are content.
Your blog comment is considered by Google as content. And, they can rank!
But, what exactly is a “Value Based” Blog Comment?
Sorry to break the news to you but “Great Post” doesn’t work. It is actually an insult to professional bloggers. And, both Google and Word Press consider such comments spam.
You don’t want that.
Especially when writing a thought-provoking, engaging comment is so simple.
Just like any other type of writing, blog comments should have:
- An Introduction (at least one sentence);
- A Body (at least one sentence);
- And, a Conclusion (at least one sentence).
(For a detailed explanation see 3 Magical Tricks to Use When Blog Commenting)
And, you should optimize it with the author’s keyword for that article if you know it.
This example shows how Vishwajeet Kumar knew the article keyword (blog commenting mistakes). And, He wanted to optimize his blog comment. So, he used the article’s keyword and two other variants of the keyword.
This now let’s Google know the article AND the comment are about blog commenting and blog commenting mistakes! And, because the two are relevant to each other, Google gives it a little more prominence in the rankings!
Another observation you can glean from Vishwajeet’s comment is how he shared his opinion for the community to see.
He believes blog comments should be authentic, genuine and relevant to the post. And, He is right!
# 4 – Not Sticking to the Topic
Not sticking to the topic of the blog you are commenting on can get you into a lot of trouble.
I see this a lot with “skimmers”.
They search for what they believe are high quality sites, leave comments and in the end they just wanted to leave a backlink back to THEIR blog or site.
You may be thinking then,
“What is the purpose of blog commenting if not to get high quality back links?”
The answer is simple. Professional bloggers comment on other blogs to:
- Let the author know how much we enjoyed the article;
- And let them know how helpful the article was to us!
We don’t SEARCH out blogs to comment on to leave a link. That is called “Black Hat” SEO. And, Google killed that practice long ago!
What we do is:
- Determine the theme of our next article;
- We research the topic and take notes for our post.
- Any post we find congruent to our new project, we simply let the author know how helpful their article was!
And, if you follow this principle, you will never go off topic when blog commenting again.
==>> How long should your blog comment be? Read – 5 Incredibly Useful Blog Commenting Tips (Tip # 3).
# 5 – Not Promoting Yourself
This sound contradictory right?
But, you CAN promote yourself inside of a blog comment if done correctly. Here’s how:
- Promote your experience using the authors tips;
- You can promote your latest blog post (as long as it is congruent with the author’s theme);
- And, share your expertise on the subject (this showcases yourself credibility).
However, don’t over do it.
Simply share with the author how using their tips have helped you.
Share your successes with using the same tips.
And, be sure to thank them!
# 6 – Not Wanting to Get Personal
A picture is worth a thousand words. And, having a personal Gravatar will be so important to your online branding and success.
You are going to have to come from behind the curtain and let people get to know, like and trust you.
Neil Patel shares in “8 Blog Commenting Mistakes” how important having a personal Gravatar. In this article he admonishes,
“…If you’re serious about using WordPress blog commenting to drive visitors to your blog, generate leads, get email subscribers and get more sales, you need to connect your email address to a Gravatar first….” – Neil Patel
To sign up for a free Gravatar:
- Go to Gravatar.com;
- “Sign In” if you have an account or Create one;
- Add new image to your Gravatar profile. (Make sure it is a complete head shot of you.
And, you are done!
If you read “3 Magical Tricks to Use When Blog Commenting”, you are aware that blog comments are considered content by Google and can rank in the search engine.
That’s right! Blog comments are considered content by Google. So, I am adding this SIXTH and final blog commenting tip. Be sure you use any keywords or related keywords in your comments that are congruent with the theme of the post.
When you do this, you help the author rank his post, thus causing more people to be exposed to your content (comment) and people WILL take notice and follow YOU!
I hope these tips help you not break any of the blog commenting mistakes I made in the beginning when I started.
Your Friend and Mentor,
P.S. I feel obligated before I turn you loose commenting on people’s blogs to have you watch this Facebook Live I did on Topic #2.
I am working on a Page to house my 10 Minute Marketing Tip of the Day Series. Bare with me…