Email Marketing Mastery Course Day – 1
How to Skyrocket Email Open Rates
We have all heard. “The money is in the list!” And, it stands to reason that to have a high email open rate will increase your profits. In fact, you can not have a successful business if your email open rate is to low. It has been said, the average email open rate is between 15% and 25% for marketing emails.
If you pay close attention to the numbers, this means only 15-25 people per 100 will even read your messages. But, is there a way to increase the “average”?
And, your first step is to study your email inbox. Today, we take a closer look at three aspects that have caused me to have an open rate of 50, 60 and even 70 percent open rates!
The “From” Line.
Have you ever fell behind on a bill?
If so then you may know the feeling.
Every time the phone rings, anxiety sets in.
Is it the bank with Foreclosure news for you. Or, maybe the car dealership demanding the family car back!
At any rate, the question is: When your phone rings do you immediately answer it? Or, do you first check to see who is calling?
The Email “Caller ID”
It is the same with YOUR email inbox isn’t it? By instinct, your eyes are first drawn to the “From” Line. It is your Email “caller ID”.
Before opening, you want to know who the email is from.
And, it is the same with your subscribers!
Therefore, the “From” Line of your email is the NUMBER ONE FACTOR effecting your Email Open Rate!
The “From” line lets the you know in advance if the email is FROM a familiar and trusted source.
Or, it could be yet ANOTHER offering solutions but are really trying to sell you something.
Rest assured, before opening their emails, your subscriber checks first to see who the email is from.
In their 2011 study, Epsilon – a well-known and respected email strategy consultant – concluded that over 68% of Americans base the opening of a received email on the From line. – Source: Outlook
Next, they will check rather they are interested in the topic of the email.
The Subject Line.
There are literally 8.9 MILLION articles on Google wanting to teach you how you can improve them. But, I can save you a boat load of time here!
The bad news here is: There is no magic formula to writing the perfect subject line.
Being the second reason for email open rates doesn’t lessen Your email Subject Line’s importance.
The subject line should effectively communicate to your list WHY you are emailing them.
Are you offering a discount?
Are you providing “How To” training?
Are you attempting to create a sense of urgency by using an expiration date?
What ever your purpose, you don’t need trickery or fancy subject lines to get higher open rates.
Be clear and precise! And, your recipient will appreciate it.
The Email Snippet
A third and maybe most powerful persuasive aspect of your email inbox is the Email Snippet!
The email snippet is the short section of text displayed to the right of the subject line. It is a short text taken from the email.
The text is pulled from the emails header, the first sentence or the alt text of an image.
You should not leave your emails snippet to chance!
Be very mindful of what your readers will see. Send yourself a test email and check it.
And, make sure you follow these tips:
- Organized the first bit of text on the page with the snippet in mind.
- Make sure that the first text in the email provides meaningful information, discount information or a question to encourage the recipient to open the email for more information.
- Use a Header Statement at the beginning of the email! – The email Header Statement is the VERY FIRST sentence of the email!
It’s just plain common sense. The more people you get to actually open your emails and read them, the more money you will make!
By focusing on the “From” and Subject Lines and your Emails Snippet, you can guarantee a higher percentage of open rates.
P.S. – If your Up Line doesn’t have a plan to help you Build Your List, you may want to Check Out This Free 10 Day Email Course!