* * * WARNING * * *
The AVERAGE open rate for email marketing is around 10-12 %. The suggestions here have helped me preserve an open rate between 35 – 48 %. And, sometimes even 70% Email Open Rate! Following these five awesome email marketing strategies can result in higher email open rates, higher click through rates, and sales!
5 Email Marketing Strategies Explained
Your goal in email marketing is to develop credibility in the eyes of your new prospect. Through your emails and content you present yourself as a professional in your field. In other words, it’s your time to shine! You get to prove you are a worthy go to person.
It is true. The fortune is in the “follow-up”. But, not if the follow-up leads to failure! This is why understanding basic email strategies are important. You want to gently guide your prospect down your sales funnel, not shove your offer down their throuts. So…
Here are my Top 5 Leading DO’s when following up with your list:
Immediately after someone signs up to your list, you want to reach out and introduce yourself.
Leave out the business jargon. Talk about your family, your spouse, your children, your dog/cat. Discuss ANYTHING but your biz op! Be interested in each prospect you meet (email). Let them know you are a real person. That they can reach out and connect with YOU!
Explain Your “Why” and Relate to Them
The more your prospect understands your “why” and how you got started, the easier the bonding process will be. This is where you express your network marketing abilities! When your letter arrives in their in-box, you want it to deliver a sense of warmth as from a friend.
Use Appealing Subject Lines
When I am considering the best subject line for my articles, I personally make use of a site called The Best Headline Generator for ideas. You merely have to enter your keyword, and you get 600 distinct subject lines for appealing headlines or Email Subject Lines.
Add Some Color in that DULL, UNINTERESTING E-mail
The image in your email should always be consistent with the message. You know you have to keep your message short and sweet. And, you also know a picture is worth a thousand words. Images tell the reader what they can expect on the other side of the link if they click it. So, let images in your emails help you tell the story.
Position Your Blog Post Header at the Start of your Emails
Let them see your smiling face! Let your tag line (your personal mission statement) tell them who you are. And always, always point them back to your blog!
The majority of expert online marketers utilize their emails to direct the reader back to their blog. This is to provide the individual ANOTHER direct exposure to your material and products. Only after the THIRD email directing them back to your content should you provide them with an offer is a good rule of thumb.WOW...these 5 Email Marketing Strategies Explained are amazing. Check them out! I liked number 2 https://wp.me/p9ev4m-22 Click To Tweet
Let your prospect become acquainted with the value of your material. And, when the time is right and you send out a promotional email, they will be more than eager to believe in your recommendations.
What about you? What has been the best suggestions you have discovered about building and maintaining a relationship with your list? I would like to hear from you!
Your friend and Mentor,