1) Get your customers to trust you and your content
Most people new to network marketing believe the bigger their list the more money they will make. Although this is true, you want to make sure you have the RIGHT people on your list.
You want people who open your emails, read your content and click your links. But, before this can happen, you first have to present yourself as an expert and establish your credibility.
This may sound like a long process. But, it can happen rather quickly by using a simple SAO strategy called “Q & A Method!”
You don’t have to hope someone visits your blog anymore. Every time you write a blog post you should follow these steps:
- Visit a question and answer site;
- Search for the keyword you used in your blog;
- A list of questions will come up;
- Answer peoples question;
- And, link back to your blog with a Call to Action!
Now, you may be thinking, “What does this have to do with email marketing?” Well, for starters, EVERY successful Network Marketer has a blog. And, EVERY successful Network Marketer will tell you the purpose of your list to help drive traffic to your blog!
Zack Loescher is the author of ResidualGenius. He is a 20-year veteran First Responder and a rather successful Networking Coach. “Your blog is where you nurture your list,” says Zach. “It’s where most of your list met you. It’s where they will fall in love with your content. And, eventually follow your recommendations to buy!”
And, that really sums it up folks. Someone online is searching for an ANSWER to a question they have. They find your answer and a link to your blog for more information or training. As they browse your site, they opt-in to receive additional information. Thus, they join your targeted email campaign list dealing with that particular topic!
I have had great success using the Q & A Method to add targeted followers to my list. I learned this amazing strategy in the “Posting on Purpose” Course I took a few months back.
It has worked like magic driving traffic to my blog, getting sign-ups and eventually sales!
This course has helped me move further in my business than any other I have ever taken!
2) Send Congruent Messages
This is the next key to creating targeted email marketing campaigns. Make sure the email pointing them to your blog post is congruent again to the challenge they are facing.
The main problem I have discovered with email list that are not responsive is the list owner attempts to manage all of their email campaigns from ONE main list.
You mustn’t fall into this trap!
Whatever topic or offer you are promoting, establish a special list for those individuals. Then, create messages that match their desire. For example, if someone gets your Facebook Training Offer, you wouldn’t send them updates on Instagram Marketing.
3) Be REAL!
I conducted an experiment with 10 Network Marketers inside my industry. I subscribed to each of their email list. And, then watched to see which ones “attracted” my attention. Within days, I had unsubscribed to over half. What was important was my notes as to the Reasons WHY I had Unsubscribed!
One reason was “unbelievable claims”. Unbelievable earning, unbelievable results… gone! Why? Their credibility was destroyed with unbelievable claims.
If there is one thing I have learned from my network experience, it is the fact that you will not be able to build a six-figure income in one month! It is simply not possible.
So, keep your claims to your offers legitimate. If the average person could not produce the same results you claim, your credibility will take a hit.
I’d love to hear from you!