A Beginners Guide to Proper Email Marketing Campaigns

 (If you have not subscribed to this FREE Email Marketing Course, do so now!)
     We’re winding down to the end of this short course. But we still need to go over a few things so that you can start unlocking the full potential of your email marketing campaigns.
 
   You have heard the stories of people creating a small fortune with their email list. Now, after understanding its role in your marketing endeavors, you realize the importance of building an email list. But, something is wrong. You have followed the advice of the “gurus” to the T and you still are not making a profit.
     What could have gone wrong?  Why have others succeeded where you have failed?  The first thing you need to understand is just because you wrote people from the list doesn’t mean they are going to buy from you instantly.
     
Three Tips to Creating an Effective Email Marketing Campaigns

1) Get your customers to trust you and your content
     Most people new to network marketing believe the bigger their list the more money they will make. Although this is true, you want to make sure you have the RIGHT people on your list.
     You want people who open your emails, read your content and click your links. But, before this can happen, you first have to present yourself as an expert and establish your credibility.
      This may sound like a long process. But, it can happen rather quickly by using a simple SAO strategy called “Q & A Method!” 
     You don’t have to hope someone visits your blog anymore. Every time you write a blog post you should follow these steps:
  • Visit a question and answer site;
  • Search for the keyword you used in your blog;
  • A list of questions will come up;
  • Answer peoples question;
  • And, link back to your blog with a Call to Action!

Now, you may be thinking, “What does this have to do with email marketing?”  Well, for starters, EVERY successful Network Marketer has a blog.  And, EVERY successful Network Marketer will tell you the purpose of your list to help drive traffic to your blog!
     Zack Loescher is the author of ResidualGenius.  He is a 20-year veteran First Responder and a rather successful Networking Coach.    “Your blog is where you nurture your list,” says Zach.  “It’s where most of your list met you.  It’s where they will fall in love with your content.  And, eventually follow your recommendations to buy!”

And, that really sums it up folks.  Someone online is searching for an ANSWER to a question they have.  They find your answer and a link to your blog for more information or training.  As they browse your site, they opt-in to receive additional information.  Thus, they join your targeted email campaign list dealing with that particular topic!


     I have had great success using the Q & A Method to add targeted followers to my list.  I learned this amazing strategy in the “Posting on Purpose” Course I took a few months back.
     It has worked like magic driving traffic to my blog, getting sign-ups and eventually sales!
     This course has helped me move further in my business than any other I have ever taken!

2) Send Congruent Messages
     This is the next key to creating targeted email marketing campaigns. Make sure the email pointing them to your blog post is congruent again to the challenge they are facing.
     The main problem I have discovered with email list that are not responsive is the list owner attempts to manage all of their email campaigns from ONE main list.
You mustn’t fall into this trap!
     Whatever topic or offer you are promoting, establish a special list for those individuals. Then, create messages that match their desire. For example, if someone gets your Facebook Training Offer, you wouldn’t send them updates on Instagram Marketing.
 

Frustrated You're Not Getting the Results You Need?

 Learn Secrets ALL the Top Network Marketers Use To:

  • Increase Email Open Rates
  • Increase Conversions Through Higher Click Through Rates
  • Produce Fortunes Through Email Marketing
3) Be REAL! 
     I conducted an experiment with 10 Network Marketers inside my industry. I subscribed to each of their email list. And, then watched to see which ones “attracted” my attention. Within days, I had unsubscribed to over half. What was important was my notes as to the Reasons WHY I had Unsubscribed!
     One reason was “unbelievable claims”.  Unbelievable earning, unbelievable results… gone! Why?   Their credibility was destroyed with unbelievable claims.
     If there is one thing I have learned from my network experience, it is the fact that you will not be able to build a six-figure income in one month! It is simply not possible.
     So, keep your claims to your offers legitimate. If the average person could not produce the same results you claim, your credibility will take a hit.

Conclusion

I’d love to hear from you!
     Please let me know what you think and remember if you have any questions or need any assistance please feel free to contact me at anytime.
     P.S. Thanks for being a loyal subscriber! If you liked Day EIGHT of this Email Marketing Course, you should Get the Whole Series!
Your Friend and Mentor
– Bubbie Gunter  AACM –

5 thoughts on “A Beginners Guide to Proper Email Marketing Campaigns

  1. This is a keeper. I especially like your advice to keep targeted messages. You don’t want a customer going, huh? when they receive something that doesn’t apply to them. Thanks for sharing!

  2. Hi Bubbie, which email platform do you recommend using? I’ve been with mailchimp for years and need to manage my lists into specific buckets like you mention here. How do you know which to put in which bucket? I will need to analyze my entire list.
    It’s been on my 2018 of list of things to get done. Thanks for the inspiration and the why’s of why I really need to do this one. Thank you!

    1. Hi Lisa,
      Thanks for your input and thoughts. I personally use Aweber. I like the ease of use and the outstanding customer service when I have a question! Never have I called Aweber’s Customer Support and they didn’t take the time to walk me through the process I had questions about.
      Most people choose a lesser autoresponder service because of the cost is less expensive then Aweber. But, you get what you pay for right?
      If you decide to switch to Aweber, you will get a free 30 day trial. This is perfect for you. Because you will have the time to segment your followers into whatever category they need to be in.
      If at anytime you have any questions, you can Message Me here!

  3. Perfect, you nailed it Bubbie!! So many depend on one catch all list and as you said that will never work! Make content specific lists and watch your success grow!

    1. Hey Zach,
      Great to be back in touch. It seemed like we were going to keep having natural disaster after disaster here in Louisiana! Glad you enjoyed the article. As you know, Email Marketing is a passion of mine.
      If you ever have any questions or just want to connect Hit Me Up HERE

Leave a Reply

Your email address will not be published. Required fields are marked *


CommentLuv badge