Email Marketing Course Day 7
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Today will will be talking about Email Click Thorough Rates.
- The Open Rate;
- The Click Through Rate;
- And, the Sale.
They are really simple to understand. Someone got your email with a link to your blog or website. Did they click it? How many people receive the email divided by the number of people who clicked the link inside the email is called the “Click Through Rate.” And, industry standards show, only 1 in every 10 recipients actually click through.
- 100 people are on your list and you email them:
- You should only expect 10 of your subscribers to open your email.
- Then, after opening your email, only ONE out of the ten (statistically) will click through and visit your site or offer!
While open rates show us who was curious about our content. An Emails Click Through Rate determines just how interested a prospect is in our material. But, only one in one hundred people will click the link provided in your email!
This means that only about 1 in 100 people will open your emails and click through to your offer. So, it is VERY IMPORTANT to make following your links in your emails as easy as possible!
An Experience in Email Marketing
- Someone has showed interest in learning more from you;
- They opt-in to receive more information;
- They receive your follow-up email;
- You now have 8 SECONDS to convince them to open your email, read it and click through!
Tips to Increase Email Click Through Rates
- What will clicking the link accomplish?
This is the “What’s in it for me?” call-to-action. An excellent example of this is “Read how to…” This call-to-action let’s the reader know EXACTLY what will happen if they click the link. They will “Read how to…” There is no deception; no mystery. If your reader clicks this call to action they are going to read how to accomplish a task.
- What is the reader’s motivation for clicking the link?
Goodness! Sometimes in my writings I feel like Stephen King. I think I have to explain every little detail (LOL). But, I’m sure you get the point by now. If you can answer the two questions above concisely and clearly, you’ll have a quality Call-to-Action.
Remember, before you just throw in a call-to-action in your emails, give them some thought. What do you want them to do? Why would they want to click on the link? And, educate yourself more!
In case you are not aware, this is the seventh installment of a 10 Day Email Marketing Series. Most email recipients will not click the link in an email lowering your click through rates.